During social distancing, you likely discovered a new appreciation for video. If they weren’t already, virtual happy hours, video chats, and meetings on webcam quickly became the norm. Now that we’ve seen how easy it is stay connected on a human level – no matter the distance – video technology will continue to power our work and personal lives.

Companies like Twitter shifting to permanent remote work will rely on video to connect, collaborate, and keep productivity high. Even if your workforce isn’t remote, there are so many benefits to using video that with a bit of creative thinking, you can transform anything from a candidate phone screen to an employee engagement survey into something interactive, efficient, and fun.

To help get your creative juices flowing, here are just a few of the ways companies are using video in talent selection, learning and development, and more.

Candidate marketing

Company culture and “day in the life” videos are a great way to show (vs. tell) candidates why your company is a great place to work. Whether funny or heartfelt, polished or shot on an iPhone, videos give candidates a feel for the vibe of your company so they can imagine themselves working there.

Check out this funny video “Another Day in the Office” from our friends at Specialized Bicycles.

Video interviewing

While video calls and video conferencing have existed for years, the recent shift to remote work has made these tools more popular than ever. Video is the glue that keeps teams connected across distance. It’s also become the interview method of choice for companies that have high candidate volume and/or need to hire virtually – especially when career fairs and on-site interviews aren’t an option. Live video interviews make it possible to meet with candidates anywhere in the world, and pre-recorded interviews allow hiring teams to see skills and personalities in a process that’s much faster than phone screening.

Learn more about pre-recorded and live video interviewing.

Leadership programs

Because video interviewing can be just as effective for internal selection, companies are beginning to think outside the recruitment box to make greater use of tools that might already be in place. Leadership programs are a great example. Use video interviewing to ask and capture answers to a consistent set of questions in your leadership program selection process. Videos can be easily shared with decision makers without having to set up multiple interviews, and employees appreciate the opportunity to pitch themselves for a spot in the program.

Best practices:

  • Record a welcome video from your CEO.
  • Include situational leadership questions geared toward the role.

Training and knowledge sharing

Other creative uses of video interviewing don’t have to do with interviewing or selection at all. On the L&D side of the house, if you want to test knowledge retained from training, video interviewing is a fun and effective way for employees demonstrate what they’ve learned. You can also use video interviewing to gather and share knowledge across your organization, ensuring that information is easily accessible and not stored only in someone’s head.


  • Record your company’s elevator pitch, mission, and core values.
  • Use video to capture competitive intelligence or a 5-minute sales pitch.

Employee engagement

Looking for a scalable way to collect feedback and ideas from employees that’s not OMG, another survey we have to take? Make employee engagement more engaging using video interviewing to record video introductions of your executive team, get employee’s reactions to initiatives, pitch and vote on ideas to drive company culture, and gather feedback on roles and responsibilities. Those are just a few ways we’re seeing companies use video interviewing software, but there’s no limit to how creative you can be!

To learn more about different types of video interviews, when to use them, and how to create great video interview experiences, download the The Ultimate Guide to Video Interviewing.